Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.
To help you market your SMB better, we’ve curated six prompts that can help you bring your small business marketing efforts to life. Get your prompts:
What we’ll cover:
What is an AI prompt (and its benefits) for small business?
An AI prompt is a specific command you give to an AI system, which then triggers a particular action or response. AI prompts aren’t rocket science. AI prompts are inputs a user gives to large language model (LLM), to get a specific response.
Let’s look at how AI prompts can benefit small business marketing:
Create content that connects
AI prompts can help you simplify the content generation process, allowing your marketing team to produce high-quality materials quickly and consistently. For example, you can use AI to generate “five blog post titles with outlines for your product’s blog page.”
AI Tools for Small Business
Curate the best campaign ideas
Coming up with campaign ideas is fun. But the beginning takes longer than expected. Here, AI prompts can help you refine your marketing campaigns by coming up with tailored content and strategies. For example, ask Agentforce to write three different ad copy for your latest New Year fitness campaign targeting millennials and see it roll.
Make recommendations personal
65% of customers expect businesses to change as per their changing demands or preferences. AI prompts can help marketers create personalized experiences for customers, based on their choices and patterns. For example, you can draft a personalized email for a customer who recently bought running shoes, offering them related accessories like a water bottle or runner socks.
Level up on market insights
There’s a reason why 71% of marketers plan to use both generative and predictive AI within the next 18 months. The right AI prompt can help marketers in gathering market insights, analyzing trends, and creating a strong strategy. For example, you can ask AI to summarize the key marketing strategies used by your top three competitors in the organic food sector.
Warm up your leads
Lead generation can be a nerve-wracking task for small business marketing teams. AI prompts can help you create specific outreach strategies. For example, an AI prompt can help you create a series of follow-up emails to leads who have downloaded your resources.
If generic AI prompts can make a big impact; imagine what personalized AI prompts can do for your marketing efforts. Let’s explore these six AI prompts for small business marketing with specific business-related examples:
Prompt 1: Personalized product launch email
How it helps: Imagine you’re launching a new line of organic skincare products. This prompt can help you create emails that speak directly to your customers. For example, someone recently purchased a lavender lotion. By analyzing their previous purchases, the AI can suggest related products in the email. Now you’re not just sending out generic information. But you’re making each customer feel valued and indirectly asking them to come again.
Example prompt: “Craft a personalized email for our upcoming organic skincare launch, tailored to past purchase history and preferences, using [our website] and discount code 10OFF.”
Prompt 2: Marketing response chatbot script
How it helps: If you own a local gym, this prompt can help you develop a friendly script that provides information and suggests classes based on user interests. For example, if someone asks about fitness classes, an AI chatbot can recommend the yoga classes you offer if they’ve shown interest in wellness. This instant support frees up your time and answers queries 24/7.
Example prompt: “Create a chatbot script that can handle common customer inquiries about our services and provide personalized recommendations based on their search history of my website.”
Take marketing to the next level
Build better customer relationships with the help of multichannel messaging, unified SMS conversations, and personalized emails.
Prompt 3: Social post schedule
How it helps: Imagine you own a small coffee shop. Don’t you think knowing when your followers are most active on social media can make a big difference in visibility? This prompt can help you with exactly that. It can identify the best times to share posts — like morning hours for coffee specials or afternoons for pastries. By posting when your audience is online, you can attract more engagement and customers.
Example prompt: “Suggest optimal times to post for Instagram about the new coffee we offer at [our website] and send a 10% discount, including hashtags based on our target audience’s engagement patterns.”
Prompt 4: Content creation and optimization
How it helps: If you’re launching a new catering service, this prompt can help you create informative blog content that highlights its benefits, such as convenience and quality ingredients. By optimizing it for search engines (SEO), more people searching for catering options will find your business online. You can attract organic traffic, leading to more inquiries and bookings.
Example prompt: “Generate a blog outline on the benefits of our new service, optimized for SEO and tailored to our target audience with a call to action (CTA) to [our website].”
Prompt 5: Lead qualification
How it helps: Suppose you run an online boutique. An AI prompt like this can analyze which visitors are most interested in making a purchase by looking at their browsing history or email engagement (like opening newsletters). Then by scoring leads, you can focus your efforts on following up with customers who are more likely to buy. Spend less time and close more sales.
Example prompt: “Based on my website [address] provide a list of 50 potential leads, including their names, job titles, companies, and contact information (if available).”
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Prompt 6: Customer segmentation
How it helps: Imagine you own a pet supply store; this prompt can divide your customers into groups, like dog owners versus cat owners. Or first-time buyers versus loyal customers. By understanding these segments, you can tweak your marketing strategies specifically for each group. For example, you can send special offers on dog food to dog owners while promoting cat toys to cat lovers.
Example prompt: “Segment our customer base into distinct groups based on their purchasing behavior and demographics, and suggest targeted marketing strategies for each group.”
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Keep your AI prompts for small business marketing up to date
We’ve been working with data, AI, and CRM for years now. And we’ve learned that AI can help you with every aspect of your business. And it all starts with the right tools. With Starter Suite front and center, you won’t need much more help. We’re here every step of the way. Good luck with your marketing prompts, and may it reach the people that need it most.
