Early in the Salesforce adoption stages, 90% of companies are promised streamlined workflows, comprehensive insights, and seamless operations regardless of location.
However, CRM systems implemented without proper adoption strategy user input often result in additional, unproductive work for sales reps, undermining their primary objective to sell more effectively. In essence, Salesforce adoption isn’t just a procedural step; it’s the pivotal force steering your team and organization toward sustained success and growth.
Simply put, you won’t see a return on your Salesforce investment unless your team uses it. But without buy-in across the organization and C-level, promised returns remain elusive.
What are the red flags to look out for, and what can be done about it? Let’s break it down.
Signs Your Salesforce Adoption Fails
How can you tell Salesforce CRM adoption lags and users need to be more motivated to learn?
Low Login Rates
When employees consistently choose not to engage with the system, it suggests a usability hurdle. Your employees might avoid using Salesforce for their tasks, making all its capabilities nonfunctional and therefore, inefficient.
Sticking to Old Methods
The next point derives directly from the previous one.
Employees often resist change, even when the old processes are inconvenient. Familiarity with established tools and workflows can make employees more productive within their existing ecosystem. Introducing a new tool requires stepping out of the comfort zone and investing time in learning with uncertain outcomes.
Complexity Concerns and Negative Feedback
Employees will revert to their former, more well-known tools if the Salesforce platform is more cumbersome than the previous system. A difficult-to-use platform can discourage adoption and hinder productivity, prompting employees to stick to the old ways.
Negative feedback is also expected when implementing new processes. However, suppose multiple users consistently voice complaints regarding specific issues over an extended period. In that case, it indicates a genuine inconvenience with the system rather than mere pickiness on the part of the users. Paying attention to these recurring concerns is crucial to identifying and addressing the system’s shortcomings.
