Each year, the entire Trailblazer Community comes together to nominate Salesforce MVPs, passionate product experts and community leaders who demonstrate their expertise, leadership, and generosity in the Salesforce ecosystem. This year, the multi-phase nomination process is taking place from Jan. 14 to Feb. 7, and the next Class of Salesforce MVPs will be announced in June. Learn more about the Salesforce MVP program, the nomination process, and how to nominate yourself or someone you know.
What is a Salesforce MVP?
The Salesforce MVP program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. United by their passion for innovation and love for the Salesforce Platform, Salesforce MVPs embody three key characteristics that drive their success: expertise, leadership, and generosity.
- Expertise: Salesforce MVPs are at the forefront of Salesforce technology. They maintain a strong understanding of Salesforce products and are eager to share their expertise by answering questions in the online Trailblazer Community, presenting at Salesforce events, and more. They also lend their expertise to shaping the future of Salesforce products – like Agentforce and Data Cloud – providing feedback and influencing product roadmaps.
- Leadership: Salesforce MVPs lead Trailblazer Community Groups, help underprivileged communities skill up on Trailhead—Salesforce’s free online learning platform, and participate in programs like Salesforce MVP Office Hours and Community Conferences. Leadership also encompasses professional presence and how you show up in the Trailblazer Community, both in person and online.
- Generosity: Salesforce MVPs are the ultimate connectors and mentors. In addition to maintaining their Salesforce knowledge, they’re always willing to share insights, ideas, and connections to help others succeed with Salesforce.
Currently, there are more than 300 Salesforce MVPs across 31 countries worldwide. Meet the current Salesforce MVPs to learn what they’re up to!
Learn from peers, build your Salesforce network, and give back to your local community.
Meet Salesforce MVPs making an impact
“I’m passionate about sharing my Salesforce product knowledge and helping more people join the ecosystem. To date, I’ve supported over 1,500 Trailblazers in Brazil to learn Salesforce skills.” — Mauricio Alexandre Silva
Salesforce MVPs are making incredible contributions to the Trailblazer Community. Trailblazers like Mauricio Alexandre Silva are paving the way for hundreds of people to learn Salesforce skills in Brazil, including Agentforce. Mauricio has hosted nearly 40 Salesforce events in the Brazil community and has enabled 150 Trailblazer Community members to get Salesforce certified. He also regularly meets with Salesforce product owners to provide feedback on product roadmaps and features.
“Whether it’s providing career guidance, helping them overcome technical obstacles, or sharing resources for Trailblazers to achieve their goals, I’m dedicated to making the Salesforce journeys of others a resounding success.” — Maham Hassan
Next, meet Maham Hassan. Maham is the founder of CheckAutomate, an interactive space where Salesforce professionals in Pakistan come together to share learnings and best practices. Maham also founded Dubai Dreamin’, a Salesforce community conference in Dubai with over 400 attendees. Maham has been recognized by her peers for sharing her expertise in the online Trailblazer Community, and for her presence as a female community leader in Pakistan. Maham is also an Agentblazer at the forefront of the Agentforce revolution. As part of the #BuiltWithAgentforce Quest, she created an innovative Service Agent that seamlessly reschedules delivery date and times, and even generates new cases for customer support escalations – check it out!
“As a Salesforce MVP, my passion lies in creating platforms for knowledge-sharing, such as local meetups and international conferences like Polish Dreamin’, where Salesforce professionals connect, learn, and grow together.” — Łukasz Bujło
Łukasz Bujło is a Salesforce MVP based in Poland, dedicated to building bridges between businesses and nonprofit organizations, driving impactful community initiatives, and addressing the digital transformation challenges faced by nonprofits. Łukasz continues to share his AI expertise by leading the Polish Dreamin’ community conference and regularly presenting at local community group meetings.
Salesforce MVP nominations for the class of 2025
Know someone like Mauricio, Maham, or Łukasz—a passionate product expert and community leader who helps others learn Salesforce and connect to the Trailblazer Community?
- Jan. 14 – Feb. 7: You may submit Salesforce MVP nominations when the nomination period is open. Self-nominations are also accepted. Remember, it only takes one nomination for a Trailblazer to become a Salesforce MVP, and we value quality over quantity of submissions. To learn more about nomination criteria, check out the Salesforce MVP page. NOTE: Salesforce employees are not eligible for participation in the Salesforce MVP program.
- February – April: The Trailblazer Community team conducts initial nomination reviews. Then, Salesforce employees who are active in the Trailblazer Community, along with current Salesforce MVPs, provide feedback based on their experience with nominees. The Trailblazer Community team then conducts final nomination reviews.
- June: Join us for a fun celebration as we announce the Salesforce MVP Class of 2025! We’ll congratulate our new and renewed Salesforce MVPs using the hashtag #SalesforceMVP on social.
Nominate an MVP today
Know someone who blazes trails and leads the way? Salesforce MVP nominations for the Class of 2025 are open now through Feb. 7.
Benefits of being a Salesforce MVP
A Salesforce MVP is community a leader and product evangelist who represents the Salesforce brand. They attend regular meetings to understand community happenings, provide product and program feedback, and stay in close contact with the Trailblazer Community team.
With great responsibility comes great reward, and Salesforce MVPs enjoy many perks, including:
From helping shape the future of the Salesforce Platform through their feedback to leading sessions at global events, Salesforce MVPs offer significant value to the entire Salesforce ecosystem. To learn more about their global impact, check out 12 Things I’ve Learned in 12 Years of Being an MVP from Salesforce MVP Geraldine Gray.
Nominate a Salesforce MVP now
Now, it’s time to nominate! Check out this Trailhead Help article to learn how to go through the nomination process.
Submit your Salesforce MVP nominations by Feb. 7, at 11:59 PM PST.
Remember, nominate as many Trailblazers as you’d like. This includes friends, colleagues, or members of the Trailblazer Community who, with their expertise, leadership, and generosity, help others to succeed in the Salesforce ecosystem. Please note that Salesforce employees are not eligible for the Salesforce MVP program. In addition, current Salesforce MVPs do not need to be nominated, as they go through a separate renewal process every year. Lastly, if you would like to nominate yourself, you are welcome to do so.
Be sure to also join the conversation on social. Follow #SalesforceMVP, #TrailblazerCommunity, and #Askforce for the latest updates on the Salesforce MVP program, Trailhead, and more.
Happy nominating!
