Migrating data to Salesforce is a crucial step for businesses transitioning from legacy systems or consolidating multiple data sources into one powerful CRM. Done right, it enables seamless operations, accurate reporting, and better customer insights. Done poorly, it can lead to data loss, duplication, or
Many companies consider the period from October to December as their peak season for email campaigns, where they will try to reach as many customers as possible to drive revenue. Every business is different, though. Your peak season may be tied to a semi-annual sale,
As of 2025, over 150,000 companies worldwide use Salesforce, with 87% of Fortune 100 firms relying on it for customer operations. Despite this widespread use, only around 40% of businesses fully tailor their Salesforce systems to meet industry-specific requirements. Out-of-the-box features often fall short when
[Image credit: Malhar Gupta / Salesforce] Malhar Gupta, Vice President of Product Design for Industries UX at Salesforce, doesn’t just lead design—he reimagines how technology can serve people. With a background that bridges engineering and user experience, Malhar brings a unique perspective to the evolving
When Neha Singh joined Salesforce as a Territory Account Executive, she wasn’t new to sales. With over a decade of experience in SaaS and consultative selling, she knew her way around a deal. What she didn’t expect was just how fast, deep, and dynamic the
The path to breaking into the tech industry can feel overwhelming. Careers are dynamic and hard to plan, but with the right timing and resources, you can unlock incredible opportunities. That’s why we designed the Salesforce Workforce Development program (WFD) — to bridge the gap
In this review of the Dynamics 365 Finance and Supply Chain Management blogs: Generating QR codes How to view data in a temporary table using SQL Server Management Studio A picture says more than words: User license consumption report reimaged Configure Visual Studio for unified
The landscape of AI agent development has evolved rapidly, with developers needing robust frameworks to build, test, and benchmark intelligent systems. MCP-Universe emerges as a comprehensive solution, providing a modular framework designed around the Model Control Protocol (MCP) standard for developing, orchestrating, and evaluating AI
We are excited to announce a Salesforce AI Research and Berkeley collaboration: BFCL Audio—a new benchmark that extends BFCL to the audio domain! A little Berkeley lore: back in 2022, we couldn’t find open-source models that handled zero-shot function calling reliably—so we trained our own.
Holiday 2025 is coming fast, and the way shoppers find products is changing just as quickly. Product content is no longer evaluated only by people; it’s parsed, compared, and synthesized into answers by AI systems and large language models (LLMs). Already, 39% of shoppers report
