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In 2025, Customer Relationship Management is undergoing a radical transformation—powered by AI and enterprise-grade data orchestration. With the launch of Agentforce 2.0, Salesforce is delivering a digital labor platform that empowers organizations with fully autonomous AI agents able to automate workflows, make intelligent decisions, and

Together at the Table The Salesforce Community ecosystem has always been about one thing: people coming together to learn, share, and grow. That’s why we created the Community Advisory Board (CAB): a group of trusted community leaders who volunteered to serve an 18-month term to

In today’s fast-paced digital world, exceptional customer service can be the defining factor that sets businesses apart. Salesforce Service Cloud implementation offers a powerful solution for delivering personalized, efficient, and consistent support across all interaction channels. This guide walks you through the essentials—from initial setup

At Salesforce, interns don’t just learn; they take ownership, innovate, and make things happen. Every year, our Futureforce interns roll up their sleeves and dive deep into meaningful, high-impact work. This year was no exception. From product design to AI automation, from backend scalability to

Salesforce has earned its spot as the top CRM system, empowering companies to manage customer relations to streamline their operations and boost growth. However, purchasing Salesforce licenses and establishing the platform is just the first step. The real challenge lies in bridging the gap between

Imagine every meeting feeling like a taxing, high-stakes juggling act. For Amy Wood, manager of accessible events and real estate/travel at Salesforce, this was her reality. As a deaf individual who relies on captions, Wood struggled to keep up with the fast-paced conversations in meetings.

Agentic AI continues to revolutionize enterprise operations faster than ever. The Salesforce platform plays a vital role in helping businesses direct this technological evolution. However, many organizations find it challenging to maximize the platform’s potential, especially when implementing autonomous AI agents for automation. Why? The

The Brand and Experience Reality Check Picture this scenario: Two Fortune 500 companies deploy identical AI technology with the same underlying capabilities. Company A’s AI responds with “I’d be delighted to assist you with that inquiry.” Company B’s AI says “Got it! Let me grab

Selecting the ideal CRM today can reshape how you market, sell, and nurture customer relationships. With CRM technologies rapidly evolving, AI-driven workflows, predictive analytics, and seamless integrations are reshaping business operations. Startups crave simplicity and affordability, while large enterprises demand deep customization and compliance. Partnering