We are thrilled to announce that Salesforce has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and we are proud to be recognized as highest in Ability to Execute and furthest in Completeness of Vision. We see this Leader position as an acknowledgment of Salesforce’s unwavering commitment to delivering exceptional customer data solutions that empower businesses worldwide to achieve true Enterprise AI-driven transformation.
Download a complimentary version of the report here.
We express deep gratitude to our customers and partners for their trust and collaboration, as their continued support makes this recognition possible. We are delivering a first-of-its-kind digital labor platform to empower companies to build a limitless workforce with trusted, autonomous AI agents in the flow of work.
The Data Cloud Advantage
Nearly half of the Fortune 100 are active customers of Data Cloud—demonstrating its power as a catalyst of innovation by delivering real business value. Our customers’ successes across every industry reflect the transformative power of Data Cloud. Companies like Heathrow, Saks, Fisher & Paykel, FedEx, Kawasaki Motors Corp and Wyndham Hotels & Resorts and more rely on Data Cloud daily to help strengthen customer relationships, boost productivity, and improve their bottom lines. This success is driven by Salesforce’s unique Data Cloud advantage.
Enterprises today struggle with data silos, unreliable insights, and poor actionability. This is of particular concern in the agentic era enterprises find themselves in today – AI agents need the right data and context to produce actionable insights that are grounded in customer records.
Salesforce Data Cloud is a hyperscale data engine natively integrated within the Salesforce Platform. Data Cloud provides all of the unstructured and structured data and metadata to deliver Customer 360 — a unified view of your customer that’s actionable across all of your front office applications. Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. Data Cloud powers Agentforce to revolutionize how businesses harness data and agentic-AI to drive growth and customer satisfaction by grounding agents in proprietary data and enabling automation through data-triggered workflows, advanced analytics, and AI-powered applications. With both low-code and pro-code tools, it empowers your entire organization to access and act on data, fostering self-service, informed decision-making, and innovation across teams.Data Cloud offers a unified data and metadata model that is uniquely powerful because all customer data is harmonized and unified directly providing a shared understanding of all customers across every department, assigning meaning and context. With the power of Data Cloud, AI can leverage highly relevant and accurate insights across all Salesforce Products— Sales, Service, Marketing, Commerce, Mulesoft, Tableau, Slack, and more. Data Cloud, Customer 360 and our Agentforce are the trifecta that customers and partners require to deliver on the promise of AI. And we do all of this with trust at the center with our data governance, ensuring that our solutions are not only powerful but also reliable and secure.
Data Cloud is witnessing exceptional adoption, driving substantial growth and momentum. This is reflected in our latest Fiscal Year 2025 Results. We shared that Salesforce Data Cloud and AI solutions have demonstrated exceptional momentum by achieving $900 million annual recurring revenue in Data Cloud and AI, up 120% year-over-year (Y/Y). Data Cloud has surpassed 50 trillion records ingested or connected to via Zero Copy , doubling its volume year-over-year.
Salesforce Perspective: “We believe Salesforce’s recognition as a Leader, highest in execution and furthest in vision by Gartner, for the second consecutive year, underscores our unparalleled strength in Data Cloud delivering our Customer 360 vision and Agentic-AI innovation. Our unique approach — combining hyperscale data capabilities, Zero Copy, unstructured data processing, data governance, and our open ecosystem including bring-your-own AI models — empowers enterprises to unlock, harmonize and unify data trapped in silos. This enables organizations to unify all structured and unstructured data and drive personalized and actionable engagement.” – Rahul Auradkar, EVP and GM of Salesforce Data Cloud
Customer Perspectives:
The Adecco Group scaled recruitment by adopting Data Cloud and Agentforce to consolidate data scattered across more than 40 Salesforce instances, 5,000 local agencies and over 60 countries into a cohesive view of candidate and operations data to deliver fast high quality service at global scale.
Precina delivers daily, personalized diabetes support at scale with an agent-first approach. Salesforce helps Precina securely integrate and harmonize data from Health Cloud, Data Cloud, Electronic Medical Records (EMRs), lab reports, and imaging centers allowing paraprofessionals to be up to 20x more productive in patient interactions.
Data and AI Innovation
Generative AI and agentic experiences are at an inflection point—those who embrace it today will define the next era of innovation. Data Cloud maximizes the potential of Agentforce by safely grounding agents in an organization’s proprietary customer data using industry-leading Retrieval Augmented Generation (RAG) and hybrid search capabilities. We deliver value to our customers at the intersection of data, AI, and applications working in harmony. It’s precisely because of this integration that we can move so quickly to bring you AI-driven agents, knowledge-to-action workflows, and advanced automations. Data Cloud customers now have access to new capabilities and enhancements that make data and AI accessible, actionable and trusted across every Salesforce activation, including Zero Copy, support of unstructured data, Sub-Second Real-Time Layer, and high scale governance for all your data and metadata with Data Cloud Governance. We believe humans augmented with agents represent the future of enterprise technology, delivering exponential value, and we are committed to continued innovation for our customers.
Open and Extensible Ecosystem
Salesforce Data Cloud pioneered the concept of Zero Copy, addressing customers’ critical need to access siloed data without unnecessary movement. The Zero Copy investment was driven by feedback from our customers, who frequently express the need to utilize data stored in isolated systems and, in many instances, prefer to avoid transferring data between systems.
Our approach leverages open-source standards for data federation and data sharing, a strategy now embraced by strategic partners.Our Zero Copy Partner Network, combined with Bring Your Own Model (BYOM) and Large Language Model (LLM) partners, provides unmatched flexibility and power to enterprises. Additionally, hundreds of native connectors to essential applications and data systems ensure seamless interoperability and data integration that provides our customers with a modern data ecosystem.
Looking Ahead
Being named a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms is a significant achievement, and we believe this recognition from Gartner reinforces our dedication to innovation, customer success, and providing unparalleled AI and data-driven solutions. Salesforce remains committed to empowering businesses with advanced capabilities that drive growth, enhance customer experiences, and set the foundation for digital labor and the future of work.
Gartner®, Magic Quadrant™ for Customer Data Platforms, 26 March 2025, Lizzy Foo Kune, Rachel Smith, Benjamin Bloom, Suzanne White, Audrey Brosnan, David Walters, Adriel Tey. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
