Salesforce Ohana & Hawaiian Culture: Embracing Community

If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept that makes Salesforce a great place to work, you’d be hard-pressed to find a better answer than community.

Marc Benioff and Hawai’i

Salesforce Chair and CEO Marc Benioff has been a part of the Hawai’i community for 25 years, where he learned about the concept of ‘Ohana. In Hawaiian culture, ‘Ohana represents the idea that families — blood-related, adopted, or intentional — are bound together, and that family members are responsible for one another. 

Salesforce and ‘Ohana

Inspired by the concept of ‘Ohana, Marc Benioff founded Salesforce to prioritize collaboration, inclusivity, and the well-being of every individual.

Salesforce’s core values:

  • Trust: Trust is the foundation of Salesforce’s relationships with its employees, customers, partners, and communities. By promoting transparency, honesty, and reliability, Salesforce builds and maintains strong bonds across its entire ecosystem.
  • Customer Success: Salesforce is dedicated to helping its customers succeed. This principle is reflected in the company’s commitment to understanding and addressing customer needs, providing exceptional service, and ensuring that customers derive maximum value from Salesforce products.
  • Innovation: Continuous innovation is a cornerstone of Salesforce’s growth and success. The company encourages creativity and experimentation, empowering employees to develop cutting-edge solutions that drive progress and deliver competitive customer advantages.
  • Equality: Salesforce champions equality in all its forms. The company actively promotes diversity and inclusion, striving to create an environment where everyone feels valued, respected, and empowered to achieve their full potential.
  • Sustainability: Salesforce leads boldly to address the climate emergency, bringing the full power of Salesforce to accele rate the world’s journey to net zero. Because Salesforce knows that the wellbeing of our planet and our most vulnerable communities rests on a healthy climate.

Join the ‘Ohana culture

Today, the Salesforce community is a deep-seated support system. And, it doesn’t stop at our employees — it extends to our partners, customers, and members of our local communities. We collaborate, take care of one another, have fun together, and work to leave the world a better place.

Ready to join the Salesforce community? Good news — we’re hiring. Visit salesforce.com/careers and be sure to follow @salesforcejobs on Twitter and Instagram to see what our community is up to every day!



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