Have you ever considered that your business data has a location aspect that can help you plan better strategies and boost productivity? In today’s competitive business landscape, leveraging locational intelligence has become crucial for gaining insights and making informed decisions. A powerful geo-analytical tool can integrate seamlessly with your CRM system to provide advanced mapping, visualization, and analytical capabilities. These tools enable businesses to optimize operations, streamline workflows, and make data-driven strategic decisions. This blog delves into one such tool that integrates with Microsoft Dynamics 365 CRM, showcasing how it can transform your business operations.
The Power of Locational Intelligence within Dynamics 365 CRM
It is now possible to enjoy the seamless power of intelligence derived from locational data and analyze business needs effectively. Maplytics, a flagship product by Inogic has been a catalyst for the same. It is a cutting-edge mapping solution designed to optimize your Dynamics 365 CRM data by adding a layer of locational intelligence. It enables businesses to visualize CRM data on a map, perform proximity searches, plan optimized routes, and execute location-based marketing strategies. This integration not only boosts productivity but also facilitates better decision-making and strategic planning.
Why Maplytics?
1. Increase Team Productivity
Maplytics addresses this need by integrating Dynamics CRM with Maps to deliver locational intelligence and geo-analytics. This integration allows organizations to visualize CRM data on a map in real-time, helping sales and service teams schedule appointments, add tasks, and find optimized routes to maximize efficiency. Maplytics also offers data filtering based on attributes, plotting different entities with colored pushpins to distinguish between them, enhancing business operations and decision-making.
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2. Search Nearby Points of Interest
Maplytics provides powerful visualization of your Dynamics 365 CRM data, uncovering hidden geographical insights. This locational intelligence application helps users manage data on a map, improving their understanding of business goals and enabling informed decision-making.
You get personalized data visualization by plotting multiple entities on a map with custom icons for pushpins, enhancing user experience. Additionally, it offers data filtering based on attributes like warehouses, industry, and active leads. This feature categorizes data with different colored pushpins for each entity, making it easier to distinguish and address business needs effectively.
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3. Data Analytics and Visualization
Visual representation through charts, graphs, and maps is crucial for analyzing trends and making informed decisions. Maplytics™ serves as a geo-analytical solution for Dynamics CRM users, enabling the visualization and analysis of CRM data on maps with personalized pushpins or PCF controls.
Maplytics seamlessly integrates with Dynamics 365 Sales and other versions of Dynamics 365, allowing users to evaluate data, discover geographical spreads, and analyze record density. Features like real-time heat maps and census data visualization help management quickly identify high-performing regions and plan effective sales strategies.
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4. Targeted Locational Marketing
Targeted marketing, personalization, and localization are crucial metrics for maximizing marketing ROI. Maplytics™ is designed to enhance these strategies within Dynamics 365. Marketing teams can use the powerful Detail Map to visualize and analyze target area densities, creating demographically filtered marketing lists. For events like conferences and marketing campaigns, Maplytics’ Point of Interest search helps find ideal locations near targeted contacts. Additionally, Maplytics’ proximity search and sorting features allow for the creation of precise marketing lists, improving the effectiveness of targeted locational marketing efforts.
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5. Route Planner
As businesses expand, travel expenses and time for sales and service teams increase. Maplytics™ addresses this by optimizing travel for field sales reps, helping them spend more time with clients and less on the road. By integrating Dynamics 365 with Maps, Maplytics allows sales managers to plan efficient routes, reducing travel time and costs.
Features like Appointment Planner, Route Optimization, and Distance & Time-based proximity search enable sales teams to maximize field visits and improve productivity. Maplytics also offers real-time Heat Maps and Analytical Dashboards for better sales territory management and strategic planning.
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6. Schedule Appointments on Map
A well-structured appointment schedule is crucial for long-term business success. Maplytics™ enhances Dynamics 365 by providing advanced appointment planning capabilities, allowing teams to visualize and manage meetings directly on a map.
Sales managers can use the Analytical Dashboard to assign and manage appointments within Dynamics 365. Sales reps can create optimized routes for their meetings using turn-by-turn navigation with Google Maps, Apple Maps, or Waze. Maplytics integrates Dynamics CRM with Maps, enabling teams to focus on important appointments, maximize coverage, and improve customer relationships through efficient scheduling and routing.
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Features
Maplytics comes packed with an array of features designed to enhance the functionality of Dynamics 365 CRM:
Geo-analytical Capabilities: Zoom in on your CRM data with powerful geo-analytical tools. Picture a regional manager effortlessly pinpointing top sales areas to boost marketing efforts.
Radius/Proximity Search: Hunt down nearby opportunities with ease. Imagine a retail chain scouting prime locations for new stores based on customer proximity.
Territory Management: Divide and conquer with streamlined territory management. Think of a pharmaceutical company strategically assigning territories based on healthcare provider density.
Auto Scheduling: Say goodbye to scheduling headaches. Visualize a field service team automating routes for speedy, efficient customer visits.
Real Time Tracking: Keep your finger on the pulse with live field activity tracking. Envision an emergency response team coordinating resources flawlessly during critical operations.
Appointment Planning: Navigate appointments like a pro with optimized routes. See a sales team effortlessly mapping out client visits to maximize face time.
Route Optimization: Cut costs and time with optimized routes. Picture a delivery service slashing delivery times and fuel expenses with smart route planning.
Heat Maps: See performance hotspots at a glance with dynamic heat maps. Imagine a retail chain analyzing foot traffic trends to fine-tune store layouts.
Custom Pushpin: Personalize your data visuals with custom icons. Visualize a logistics company tracking shipments with customized pushpins for streamlined operations.
Analytical Dashboards: Make data-driven decisions with intuitive dashboards. Picture a marketing team using visual insights to optimize campaign strategies across regions.
Census Data Visualization: Dive deep into demographics with integrated census data. See a real estate developer using demographic insights to guide investment decisions.
Localized Marketing: Target your audience with precision. Imagine an event planner pinpointing ideal event locations based on attendee demographics.
Real-time Data Integration: Stay ahead with seamless Dynamics 365 and Bing Maps integration. Picture a transportation company tracking real-time fleet movements for optimized logistics.
Conclusion
Imagine supercharging your Dynamics 365 CRM with the power of geospatial analytics—this is what Maplytics offers. By leveraging location-based insights, Maplytics transforms sales, service, and marketing teams into strategic powerhouses. Its comprehensive features and user-friendly design make it an essential tool for any business.
It’s time to experience the transformative power of Maplytics, download a free trial today from our website, and take your business to the next level with enhanced locational intelligence.
For more detailed information and personalized assistance, visit Maplytics and discover how you can optimize your Dynamics 365 CRM with advanced geo-analytical capabilities.
Still have questions? Drop us a line at crm@inogic.com and let us help you transform your business.
