Connections is the must-attend event where marketers and AI agents connect. It’s the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce.
When and where is Connections?
Connections 2025 takes place on June 11–12 in Chicago, and for free virtually on Salesforce+.
Join us at Connections!
Want to get the inside scoop on agentic AI, network with fellow marketers, and take the next step in your career? Connections is where it all happens.
Who should go to Connections?
Connections is designed for anyone looking to develop their strategy for marketing. Whether you’re a seasoned CMO or an enthusiastic practitioner in digital, analytics or demand gen, this conference is for you. With 270+ sessions, 50+ demos, and 20+ hands-on training sessions, Connections is built to help marketers and beyond thrive. Curious what session content will be? Check out our sessions page to get a sneak peek.
Why should I attend Connections?
AI and AI agents are changing the game and no marketer wants to be left behind. At Connections, we will meet you where you are and teach you ways to make wins now — and in the future. You will walk away with inspiration on how to achieve your business goals, innovative hands-on skills, and a bigger network. Here are the top reasons why you can’t miss it:
- Lead the agentic AI revolution: Connect with 5,000+ marketers. Be at the forefront of marketing’s future and discover how AI agents are transforming customer experiences and boosting productivity.
- Solve your top marketing challenges: Gain practical insights and solutions to your biggest hurdles through hundreds of targeted sessions. Learn how agentic AI can drive revenue, optimize campaigns, and personalize customer interactions.
- Learn in sessions specific to your industry and role: No matter your role or team, Connections offers 320+ sessions and training to help you develop a winning agentic strategy.
- Get hands-on experience with AI agents: Explore 20+ hands-on trainings and 100+ use cases for Agentforce. Stop by the Ask the Experts bar and receive personalized guidance on how to meet your top strategic needs with agentic AI.
Get ready for Connections
Whether you’re joining us in Chicago or watching on Salesforce+, here’s all you need to know about Connections.
